Image credit: CVS. If you've ever been frustrated while shopping at your local pharmacy, you're hardly alone — but now CVS has devised a plan to change that with it's new iPhone app. Pharmacies often get disparaged as one of the most tedious places the average person has to put up with. Long lines, hidden prescription costs, and the highly inconvenient locked cabinets are hated by nearly everyone.
And, that probably includes your local pharmacy, too. That's why CVS is trying to change how you make your pharmacy run with its revamped CVS Health app. Tilak Mandadi, CVS' executive vice president wants customers to have a better experience by eliminating the worst parts of going to the pharmacy. He's no stranger to addressing customer concerns: he's held roles at both MGM Resorts and Disney.
"Experience has been a consistent theme for me all along," Mandadi told The Wall Street Journal. "How do we optimize customer convenience and take out the stress and guesswork?". The move isn't entirely altruistic. Research shows that companies that focus on improving customer experience see improved share prices and higher revenue growth.
This is important, as pharmacy chains nationwide haven't been keeping up with overall market growth. These changes could help CVS see growth where it previously stagnated. The revamped experience includes cutting down on the time spent waiting in line. One way this has been addressed is by providing personalized barcodes for both prescription lookup and payment.
