By now, you’ve probably used ChatGPT to whip up work emails to cut down on the mundanity of the nine to five. Maybe, you’ve waded further down the AI rabbit hole by creating bizarre images with DALL-E or fused emojis on your iPhone with Apple Intelligence. To further customise your video, you can change the aspect ratio and camera movement using the controls in the sidebar. Firefly supports 1080p resolution to start, with a 4K option in the pipeline for expert-grade productions. Plus, Adobe is offering the ability to translate your content into more than 20 languages using its voice AI.
When you run out of free tries, you can choose between two subscription options: the Standard plan at £9.99 per month, which gives you credits for 20 five-second AI videos, or the Pro plan at £28.99 per month, offering enough credits for 70 five-second AI videos each month. Adobe’s video model is available in beta on both the Firefly web app and the Premiere Pro Beta app. And, if you’re using it for work, you don’t have to worry about getting sued. Adobe says Firefly offers the “industry’s first IP-friendly, commercially safe video model”. Because it was trained on licensed data, and stuff that is already in the public domain, you can create all sorts of content without copyright pratfalls.
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In fact, big brands like PepsiCo and Gatorade are already using it. Businesses even get an exclusive perk: lip syncing to audio, which should enable animated avatars to mouth jingles or voiceovers. With the likes of Coca-Cola, eToro, and other major players relying on AI to churn out ads, it’s clear the tech is taking a foothold in marketing. Of course, the downside to AI is the fear of robots taking over jobs. Theoretically speaking, if anyone can create marketing videos on their laptop in minutes, then why would they hire a creative agency or professional to do the same thing?.
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