Baldoni hired the same PR manager that Heard’s ex-husband Johnny Depp used during their defamation trial in 2022. Amber Heard has said misinformation spread online is “as horrifying as it is destructive” in response to the revelation that It Ends With Us director and star Justin Baldoni hired the same PR crisis manager that Heard’s ex-husband Johnny Depp used during their high-profile defamation trial in 2022.
Baldoni is being sued by co-star Blake Lively who is accusing him of sexual harassment and alleging that he hired the PR manager, Melissa Nathan, in order to orchestrate a “smear campaign” against her on social media. Lively’s complaint states that Baldoni hired the crisis communications team to launch a “retaliatory social manipulation campaign” against her during the promotion of their film, with the aim of destroying her reputation.
The Independent has contacted Nathan’s agency for comment. The lawsuit goes on to claim that Nathan delivered a plan to Baldoni that consisted of “social media mitigation,” which included “proactive fan posting” and “social manipulations” to “help change narrative” during the promotion of It Ends With Us.
Baldoni’s lawyer, Bryan Freedman has called the allegations in Lively’s complaint “categorically false.”. Freedman says Wayfarer Studios, who produced the film, hired the crisis communications team because Lively had allegedly threatened not to show up to set during filming or to promote the film.
