Apple has donated $3 million to fight AIDS worldwide. The annual Apple Pay donation campaign, which serves to help vulnerable communities affected by AIDS, has raised a total of $3 million in 2024. Apple has a long-standing partnership with the Global Fund, an organization that provides healthcare and distributes funding to people affected by HIV, malaria, and tuberculosis in developing nations. On December 1st of every year, Apple commemorates World AIDS Day with (PRODUCT)RED window displays and through the promotion of related books.
The company raises more than just awareness, though, as it also holds a donation campaign, which aims to help communities affected by AIDS. The donation campaign is based on customer purchases from November 29 through December 8, as announced by Apple.
In 2023, Apple donated $1 for every user purchase made via Apple Pay on Apple.com, through the Apple App Store, or at any Apple Store, with the total donation amount being capped at $1 million. Proceeds from select games were also donated the same year.
This year, in 2024, Apple provided a donation of $5 for every qualifying purchase from November 29 to December 8, amounting to a total of $3 million. The campaign highlights the impact of users' choices on global issues, as the donation amount is tied to user purchases.
Apple donated $5 for every Apple Pay purchase made at Apple from Nov 29 - Dec 8, raising a total of $3 million for the @GlobalFund! Thank you, @Apple and Apple customers for hitting this incredible milestone and helping provide life-saving healthcare in vulnerable communities. pic.twitter.com/gDd4nSU69v.
