Everton are exploring options ahead of choosing a stadium naming rights partner that could see a windfall of hundreds of millions of pounds injected into the club. The Toffees have played at Goodison Park since 1892 but will soon move to a plush, new stadium at Bramley-Moore Dock on the waterfront – which holds 52,888 spectators and will open a multitude of commercial avenues.
![[The rename of the stadium could bring in hundreds of millions of pounds into the club]](https://i.dailymail.co.uk/1s/2024/12/27/21/93529161-0-image-a-3_1735333649464.jpg)
And Everton are now in discussions with a number of parties about renaming the new ground in line with a sponsor. Other stadiums in the Premier League to have a naming rights deal in recent years include the Etihad Stadium and new-build Gtech Stadium of Brentford.
![[Sean Dyche’s men host high-flying Nottingham Forest next in the Premier League at Goodison Park on Sunday]](https://i.dailymail.co.uk/1s/2024/12/27/20/93529337-0-image-a-2_1735332693584.jpg)
Any package would see Everton pocket a healthy sum. Given the club’s troubles with profit and sustainability rules (PSR) in recent years, this cash injection would be welcomed as new owners The Friedkin Group (TFG) look to bring more financial stability to the blue half of Merseyside.
Everton are exploring options ahead of choosing a stadium naming rights partner for their new stadium at Bramley-Moore Dock. The rename of the stadium could bring in hundreds of millions of pounds into the club. One of the mitigating factors given for the PSR breaches was an unforeseen black hole of up to £200million when the club were forced by the UK government to sever ties with Russian billionaire Alisher Usmanov following the country’s invasion of Ukraine.
