The industry’s liberal reputation is misleading. Its reactionary tendencies – celebrating wealth, power and traditional masculinity – have been clear since the dotcom mania of the 1990s. An influential Silicon Valley publication runs a cover story lamenting the “pussification” of tech. A major tech CEO lambasts a Black civil rights leader’s calls for diversifying the tech workforce. Technologists rage against the “PC police”.
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No, this isn’t Silicon Valley in the age of Maga. It’s the tech industry of the 1990s, when observers first raised concerns about the rightwing bend of Silicon Valley and the potential for “technofascism”. Despite the industry’s (often undeserved) reputation for liberalism, its reactionary foundations were baked in almost from the beginning. As Silicon Valley enters a second Trump administration, the gendered roots of its original reactionary movement offer insight into today’s rightward turn.
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At the height of the dotcom mania in the 1990s, many critics warned of a creeping reactionary fervor. “Forget digital utopia,” wrote the longtime technology journalist Michael Malone, “we could be headed for techno-fascism.” Elsewhere, the writer Paulina Borsook called the valley’s worship of male power “a little reminiscent of the early celebrants of Eurofascism from the 1930s”.
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Their voices were largely drowned out by the techno-enthusiasts of the time, but Malone and Borsook were pointing to a vision of Silicon Valley built around a reverence for unlimited male power – and a major pushback when that power was challenged. At the root of this reactionary thinking was a writer and public intellectual named George Gilder. Gilder was one of Silicon Valley’s most vocal evangelists, as well as a popular “futurist” who forecasted coming technological trends. In 1996, he started an investment newsletter that became so popular that it generated rushes on stocks from his readers, in a process that became known as the “Gilder effect”.
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