IF you thought the price of your weekly shop was getting out of hand, that's nothing compared to what Erewhon are charging customers. Frequented by the likes of the Kardashians and Brooklyn Beckham, the high-end chain has locations all over LA. And one woman decided to visit one to try the shop's viral strawberry, which has a hefty price tag.
![[Woman eating an expensive strawberry.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/3d53550e-c98e-4c60-a06b-2219d052fcdc.jpg?strip=all&w=628)
In her viral video, TikTok user Alyssa (@alyssaantocii) recorded her live reaction to the expensive fruit. Her taste test received a whopping 9.7 million views. The 21-year-old revealed that she forked out $19 (£15) on a single strawberry. Alyssa explained that the specific strawberry type originates from Kyoto, Japan.
![[Woman holding a very expensive strawberry.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/57568364-e909-4e47-a069-93c488e748e0.jpg?strip=all&w=634)
She held up the individually packaged berry, which she noted was served on "a little tray". The strawberry is sold by the brand ELLY AMAI, which supplies the "highest-quality fruits from Japan’s most celebrated farms". "Apparently it's the best tasting strawberry in the world," Alyssa told her 208,000 followers.
![[Erewhon Market storefront.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/i-blew-budget-shop-pictured-785797045.jpg?strip=all&w=951)
She popped off the lid and examined the perfect-looking strawberry before taking a bite. Alyssa shared her real-time reaction, saying: "Wow, this is the best strawberry, that’s crazy, that is the best strawberry I’ve ever had in my life.". The TikToker paused to process the flavour before sharing her thoughts with the people around her.
She then joked that she needed to "eat every last bit of it" after spending so much money. Alyssa simply captioned her strawberry review "insane", though it is unclear if she is referring to the price or the taste. TikTok users shared their thoughts on the pricey fruit in the comments section.
"This is so dystopian," wrote one baffled viewer. SAVING on your shop can make a big difference to your wallet. Here are some tips from comparison site Money.co.uk about how you can cut the cost of your shopping bills:. "Who else thinks Erewhon is a social experiment to see what some people will spend on?" asked another follower.
"That’s a $1.99 strawberry from a farmer's market, wrapped in Lunchable packaging," joked a third commenter. "If I dropped $20 on a strawberry, I’d probably convince myself it was the best one I’ve ever tasted too," pointed out another person. "There’s no hope for us as a society," wrote one TikTok user.