The pen- or stick-like design has become a sensation in the world of makeup products. Contour sticks are becoming popular for precise and convenient sculpting that feels just like drawing. Another beauty brand has joined the contour stick game, joining Rare Beauty, Victoria Beckham Beauty, and Fenty Beauty.
Iconic London recently launched the Shape & Shade Sculpting Stick, which copies the design of their blush stick. The great news is that this makeup must-have has an affordable price tag. Launching earlier this month, the Shape & Shade stick is set to be an "ultimate game-changer" for "effortless, natural-looking definition.".
READ MORE: Holly Willoughby wore this on-sale and glow-boosting tinted SPF50 while filming Celebrity Bear Hunt. READ MORE: Celebs on the slopes– Stacey Solomon, Vogue Williams and Alex Jones flaunt stylish ski suits. It retails for £23, just below the price tags of Rare Beauty and Fenty Beauty, whose contour sticks retail for £25, while Victoria Beckham's iconic sculpting pen retails for £35.
The Iconic London Sculpting Stick is designed to deliver seamless contouring with an innovative formula that blends from a creamy consistency to a powdery, perfect finish. It leaves behind a smooth, shadow-like definition perfect for minimal make-up looks when you don't want harsh, noticeable lines.
This contour stick's formula features skin-loving ingredients, including avocado oil to boost collagen production, African yellow wood bark extract to banish shine, and advanced elastomer for that silky, airbrushed finish. It doesn’t just contour—it nurtures your skin with every wear.
Iconic London has also strived for inclusivity. This new line of contour sticks comes in shades for all skin tones, promising a subtle touch or bold definition no matter what shade best matches your skin. With a creamy texture that will melt straight into the skin and boasts effortless blending and buildability, this contour stick's design allows precise, easy, and multi-use application, whether applying it straight to your base or transferring with a brush for a lighter touch.
One shopper who already snatched up this new must-by from Iconic London was quick to leave their praise in the reviews, giving this gem 5 stars and writing: "I have been waiting for Iconic London to bring out something like this in stick form, and it did not disappoint. I was so eager that I ordered it Next Day delivery on the day it came out. It goes on so so nicely, lovely colour, blends amazingly and is super easy to use. I LOVE this! Will 100% be ordering many back ups!".
