I’ve tested 100 dupes as a beauty editor – here’s the ones that REALLY work including LED mask that saves you £366

I’ve tested 100 dupes as a beauty editor – here’s the ones that REALLY work including LED mask that saves you £366

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I’ve tested 100 dupes as a beauty editor – here’s the ones that REALLY work including LED mask that saves you £366

Source: The Sun

Author: Tara Ledden

Published: Jan, 29 2025 21:20

ALMOST daily, I am asked if dupes are any good. Like most of life’s big questions, the answer is complicated. Despite the fact that it can be seen as companies benefiting from someone else’s hard work, the thrill of finding a bargain means I just can’t help myself.

[Scientist testing cosmetic product in a lab.] — Image Credit: The Sun [Scientist testing cosmetic product in a lab.]

And I’m in good company. According to market researchers Mintel, 64 per cent of Gen Z believe buying dupes is a good way to save money, while 74 per cent agree that affordable products work just as well as premium ones, which is becoming a problem for luxury brands.

Image Credit: The Sun [Headshot of a woman with long blonde hair.]

This month Charlotte Tilbury launched “Legendary. For A Reason”, its campaign which promotes her “undupable” products. “I’m an innovator, not an imitator,” says Charlotte, who won a legal battle with Aldi over its mirror image blush palette in 2019.

[Drunk Elephant Beste No. 9 Jelly Cleanser tube.] — Image Credit: The Sun [Drunk Elephant Beste No. 9 Jelly Cleanser tube.]

“When you dupe, you dupe the consumer.”. But there is a smart way to shop for cheaper copycat products. Many budget brands are owned by the same parent companies as luxury names, where factories and research are often shared. Take regular brand L’Oreal, which owns luxe names such as SkinCeuticals, La Roche Posay and CeraVe, as well as make-up brands YSL and Lancome, among others.

[Byoma Creamy Jelly Cleanser bottle and cap.] — Image Credit: The Sun [Byoma Creamy Jelly Cleanser bottle and cap.]

So here I present my top ten dupes. Remember, once they’re on your face, nobody’s going to know what you paid for them. REAL: Drunk Elephant Beste No9 jelly cleanser, 150ml, £31, lookfantastic.com. DUPE: Byoma creamy jelly cleanser, 175ml, £9.99, boots.com.

[Clinique Take the Day Off Cleansing Balm jar.] — Image Credit: The Sun [Clinique Take the Day Off Cleansing Balm jar.]

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