Jeff Koons on why he has drawn a red line on AI in art: ‘I don’t want to be lazy’

Jeff Koons on why he has drawn a red line on AI in art: ‘I don’t want to be lazy’
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Jeff Koons on why he has drawn a red line on AI in art: ‘I don’t want to be lazy’
Author: Daniel Boffey in the Alhambra, Granada
Published: Jan, 01 2025 15:00

World’s most expensive artist, who is exhibiting at the Alhambra in Granada, sees his work as embedded in biology. His hands-off approach to the production of his famous balloon dogs and stainless steel rabbits has been criticised in the past but Jeff Koons, the world’s most expensive artist, has drawn a red-line: “I wouldn’t – for my own base work – be looking at AI to be developing my work.”.

 [Daniel Boffey]
Image Credit: the Guardian [Daniel Boffey]

The potential and the risks of artificial intelligence is perhaps the hottest topic in the artistic world, with deep-learning models now able to replicate styles and produce unique compositions on request. It would appear to be a heaven-sent development for Koons, who was speaking to the Guardian at the launch of Reflections, a joint exhibition of his works alongside those of Pablo Picasso at the Alhambra in Granada. Koons’s reliance on teams of craftspeople and cutting-edge technology in the making of his pieces prompted the Collector magazine last year to ask: “Is Jeff Koons an actual artist?”.

 [Jeff Koons’s Gazing Ball (David Intervention of the Sabine Women) juxtaposed with Picasso’s Head With Helmet in Grenada]
Image Credit: the Guardian [Jeff Koons’s Gazing Ball (David Intervention of the Sabine Women) juxtaposed with Picasso’s Head With Helmet in Grenada]

Exploiting technological advances is what he does. Five years ago, the American’s highly mirror-polished stainless steel Rabbit, made by intensive machine-work to imitate the look and material of a balloon, sold for a record $91m (£72.5m). His previous bestseller, the 10ft-tall steel Balloon Dog, sold for $58m in 2013. A SpaceX rocket took 125 of his miniature lunar sculptures out of the Earth’s orbit in February, to become the first authorised artworks on the moon.

 [Jeff Koons with Gazing Ball (Standing Woman)]
Image Credit: the Guardian [Jeff Koons with Gazing Ball (Standing Woman)]

For his Gazing Ball series, in which masterpieces were reproduced but with the addition of a large, blue glass bauble on a shelf, he commissioned 350 of the balls before choosing the best 35. He is also an innovator. “There are certain projects I’m thinking about,” he disclosed. “I have a wonderful dialogue with people that are involved in the core of the development of AI.”.

 [Jeff Koons’s Three Graces at the Alhambra]
Image Credit: the Guardian [Jeff Koons’s Three Graces at the Alhambra]

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