Sony now owns 10% of Kadokawa shares. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Sony has announced it is now the majority shareholder of FromSoftware owner Kadokawa. A new press release was shared today, December 19, to confirm that Sony and Kadokawa have officially signed a "strategic capital and business alliance agreement" after Sony acquired 12,054,100 new Kadokawa shares for approximately 50 billion yen, around $318.6 million / £252 million.
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With the new shares, Sony is currently Kadokawa's largest shareholder, now holding approximately 10% of its shares, including the shares Sony acquired in February 2021. Through this new capital and business alliance, the PlayStation owner said that it and Kadokawa "intend to further strengthen our collaboration to maximize both companies' IP value globally" as well as "facilitate wider and deeper collaboration, such as potential joint investments in the content field, joint discovery of new creators, and joint promotion of further media mixes of both companies' IP.".
The two companies also plan to discuss new initiatives for collaboration, including ways to adapt Kadokawa's IP into live-action films and TV dramas globally, co-produce anime works, expand Kadokawa anime works through Sony, and further expand the company's games.
"We are very pleased to conclude this capital and business alliance agreement with Sony," said Takeshi Natsuno, Kadokawa's chief executive officer. "This alliance is expected to not only further strengthen our IP creation capabilities, but also increase our IP media mix options with Sony's support for global expansion, allowing us to deliver our IP to more users around the world.
