State Farm has pulled its commercial from next month's Super Bowl broadcast after receiving fierce criticism following the outbreak of the Los Angeles wildfires. The major American insurance company has sparked fury amongst California homeowners this month amid the fires, which have destroyed thousands of homes and killed an estimated 25 people.
![[The insurance firm has sparked outrage for cancelling fire policies before the inferno broke out]](https://i.dailymail.co.uk/1s/2025/01/16/14/94168121-14292239-image-a-10_1737037692162.jpg)
Just months before the devastating inferno broke out, State Farm made the controversial decision to revoke fire coverage for tens of thousands of residents in the state, leaving many in a state of crisis after their properties were turned to rubble. A number of Hollywood stars have publicly hit out at the insurer over the cancellations, including comedic actor Rob Schneider, who furiously branded them a 'pile of crap'.
![[State Farm insists its 'focus is firmly on providing support to the people of Los Angeles']](https://i.dailymail.co.uk/1s/2025/01/16/14/94168001-14292239-image-a-11_1737037756002.jpg)
And amid the outrage, State Farm has abandoned its plan to run a commercial during Super Bowl LIX, which takes place on February 9 at Caesars Superdome in New Orleans. Reports earlier this year suggested broadcasters Fox were charging $7million per 30-second spot for ads during the game. It is unclear whether State Farm had already paid that fee before opting to pull out.
![[The company's 2024 Super Bowl ad featured Arnold Schwarzenegger and Danny DeVito]](https://i.dailymail.co.uk/1s/2025/01/16/14/94168397-14292239-image-m-14_1737038218034.jpg)
State Farm has pulled its ad from next month's Super Bowl broadcast amid the LA wildfires. The insurance firm has sparked outrage for cancelling fire policies before the inferno broke out. 'State Farm, State Farm agents, and our employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,' the company said in a statement after the humiliating U-turn.
![[The Super Bowl is the most-watched annual TV event, with 123 million tuning in last year]](https://i.dailymail.co.uk/1s/2025/01/16/14/94168485-14292239-image-a-13_1737038215620.jpg)
