Though some companies had been quietly rolling back DEI programs after the supreme court ruled affirmative action in higher education unconstitutional, raising questions about whether the court could end up scrutinizing diversity efforts in the workplace in the future, most companies were reticent about announcing any rollbacks publicly.
After Trump won the election, multiple companies announced they were rolling back their DEI policies and pledges – much of which was created in response to Black Lives Matter protests after the murder of George Floyd in 2020.
Trump’s impact on DEI in the private sector is still up in the air, though his administration has indicated it is looking for ways to curtail DEI in the private sector.
In January, Target announced it was ending some of its diversity, equity and inclusion (DEI) policies, including a program that helped the company carry more Black- and minority-owned brands in its stores, saying it was trying to “stay more in step with the evolving external landscape”.
Americans are changing their shopping habits and even dumping their favorite stores in a backlash against corporations that have shifted their public policies to align with the Trump administration, according to a poll exclusively shared with the Guardian.
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