Global advertising agency WPP has seen its share price plunge to a more than four-year low after forecasting that its sales could shrink this year, as it continues to see its clients spend less money.
WPP is the world’s largest advertising and marketing firm and counts the likes of Google and Nestle among its clients, and won new business from Amazon and Unilever last year.
Looking to the year ahead, the company is forecasting revenues to dip by up to 2% over 2025, with performance expected to improve over the second half of the year.
The London-listed company said its total revenues edged lower in 2024, with the final three months of the year affected by weaker client spending.
It has been investing heavily in its artificial intelligence-powered marketing platform WPP Open, which has helped it bring in more work including from L’Oreal and IBM, and is used by 33,000 of its own staff.
