Merlin Entertainments – which also counts Madame Tussauds and Thorpe Park among its attractions – said Ms Eastwood will lead the firm’s “transformational strategy” in the role.
Ms Eastwood takes on the job ahead of a number of key launches later this year, including the first standalone Peppa Pig Theme Park next month, in America’s Dallas Fort Worth.
“As Merlin’s former chief operating officer, she recognises the significant role each location plays in our ongoing success, and she will be instrumental in bringing our global attractions together into one united business.”.
The theme park giant behind Legoland and Alton Towers has appointed interim chief executive Fiona Eastwood to the top job on a permanent basis.
She became interim chief executive in November last year, replacing former boss Scott O’Neil, who left after two years at the helm to take on an undisclosed position elsewhere.
