Amazon Fire Stick users fuming as popular TV feature is removed – and threaten to switch to a rival AMAZON has removed a popular feature from its Fire Stick gadgets in a new software update.
However, since Fire TVs latest software update, which rolled out a few days ago, the option to hide apps has disappeared.
Amazon introduced the ability to hide Fire TV apps five years ago.
That includes both pre-installed apps like Amazon Live Shopping - the ones that are impossible to remove - and your usual platforms like Netflix.
It has become a feature people use 24/7, with many people customising their user profiles with only the apps they use - and removing the ones they don't.