Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates.
But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls “Alexa+”.
At the event, Panos Panay, Amazon’s vice president of devices & services, listed off the other things the voice assistant can now do, such as create study plans, text a babysitter and call an Uber ride for a friend.
At a media event held in New York City, Amazon executives showed off the update to the ten-year old digital assistant with the new features aimed at boosting sales and interactions with Alexa-enabled devices.
Amazon’s announcement came more than a year after the company teased an early version of an AI-infused Alexa at a media event held to show off new devices.
