Apple's update to the iPhone SE adds a new design and Apple Intelligence, as well as a new name: iPhone 16e.
The video features Tim Cook and other Apple employees introducing the product in a structured format, just like they would at WWDC or a September iPhone event.
Apple didn't simply change the expected iPhone SE 4 name to iPhone 16e — they're distinct product lines and all the data points to a strategy shift.
The iPhone 16e announcement video sticks to Apple's signature style, making a mid-cycle product feel just as important as a major launch.
Rather than releasing a traditional ad, Apple created a nearly 13-minute video where its team explains the device as if they were on stage at Apple Park.
