Bargain supermarket makes big change to prices following Asda and Morrisons
Share:
A BARGAIN supermarket has announced huge price cuts this January as it follows in the footsteps of rivals Asda and Morrisons. Supermarkets have signalled the start of a pricing war as they compete for customers looking to save cash after the festive season.
![[Supermarkets are competing to attract price conscious customers this January]](https://www.thesun.co.uk/wp-content/uploads/2024/12/dsc05912-JS907921888.jpg?strip=all&w=960)
Iceland's bid to attract cash-strapped shoppers has seen it launch its biggest ever Mega Deals event. The promotion includes the return of its 10 for £10 deal across frozen favourites and its five for £5 deal on lunchbox snacks. The 10 for £10 deal includes a range of tea time staples including Birds Eye crispy chicken dippers, potato Alphabites, Young's fishcakes and Chicago Town pizzas.
The frozen food specialist has also increased the number of products in its £1 or less value range to more than 1,000 and introduced a buy two get one free deal on a huge range of essentials. The supermarket's value ranges now include household essentials as well as groceries and health and beauty items.
Iceland Foods’ executive chairman Richard Walker said: “We know families are looking to reduce spending in all aspects of everyday life and we know we need to do our bit to help. “January will be a struggle for millions, it’s no secret that bills are going to rise and it’s going to hit some families extremely hard. That’s why we’re stepping up, expanding our £1 or less lines and introducing hundreds of deals. We’re here to help this January.".
