This is Beyonce's modern take on Levi's 1991 Pool Hall ad, where a young man gambles his jeans on a game of pool.
Michelle Gass, the CEO of Levi's, recently spoke about the brand during an earnings call, stating: "The Levi's brand has and always will be the unofficial uniform for those moving forward in the pursuit of better.
Chapter 2: Pool Hall continues Beyonce and Levi's 'Reiimagine' campaign, which kicked off after her Cowboy Carter album.
In Beyonce's version, she can be seen heading into a laundromat with a bucket of diamonds, wearing a $98 pair of Levi's Premium 501 90S Women's Jeans.
The superstar enters the bar wearing a dazzling denim jacket, matching Levi's jeans, and statement earrings, her short platinum blonde hair styled into voluminous curls and her makeup looking flawless.
