Boots shopper says 'I'm now 63 looking a decade younger' after using £10 anti-ageing serum

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Boots shopper says 'I'm now 63 looking a decade younger' after using £10 anti-ageing serum
Author: mirrornews@mirror.co.uk (Bethan Shufflebotham)
Published: Jan, 21 2025 10:38

There are very few brands quite as renowned for their anti-ageing formulas as Olay. And now, shoppers can pick up the brand’s popular Olay Regenerist Ultra Firming Day Hydrating Face Serum for less than a third of the price in a flash deal. The powerful serum would usually set customers back £34. But for a one day only as part of the Boots £10 Tuesday sale, it’s been slashed to a tenner, making it cheaper than Amazon, where it’s £16.99.

Formulated with Vitamin B3 and Peptide, the ‘ultra-lightweight’ serum is designed to improve skin elasticity to reveal ‘visibly firmer looking skin’. Fast absorbing and non-greasy, it’s said to penetrate up to 10 layers deep into the skin surface, which helps optimise surface cell renewal.

READ MORE: Liz Earle launches huge skincare bundle worth £211 for £60 but you'll need to be quick. READ MORE: I asked 16 celebrities what their must-have beauty product is and this is what they told me. Suitable for normal, dry and oily skin types, the potent serum works to ‘intensely hydrate’ for 24 hours, improving skin texture over time. Olay recommends it be used for 28 days to see transformative results.

The skincare hero has earned a 4.5 star rating on the Boots website from shoppers, some of whom have used Olay products for ‘decades’ and swear by them. One said: “I have always used olay since my early 20s now in my early 70s just bought this serum to try wow my skin has always been nearly wrinkle free but the glow from this everyone is noticing love it more than any other olay products I have used.”.

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