Beyond everyday wear, lingerie also plays a role in special moments, with one in five women reporting that they purchase lingerie for special occasions, like birthdays and Christmas.
Despite a growing appreciation for stylish lingerie, comfort remains non-negotiable, with 51% of women ranking it as the most important factor in their purchasing decisions.
“Responding to the global trend towards matching lingerie, most of our bras now have the option of matching knickers,” said Soozie Jenkinson, Head of Design at M&S.
When a Chinese lingerie company unveiled a new range of underwear featuring a Princess of Wales lookalike model on the 13th anniversary of her death, Brits were not happy.
Australian pop princess Kylie Minogue riding a mechanical bull was a lingerie ad absolutely destined to get banned - and it did after uproar in 2001.
