Burberry reverted attention away from Gen Z models by inviting several famous actors, including Richard E. Grant (pictured), to walk its London Fashion Week Show yesterday.
Daniel Lee, creative director at Burberry, debuted a new, Gen Z-orientated look for the 168-year-old brand at London Fashion Week last year.
Everyone's seen Gen Z storming the runways of London Fashion Week, but Burberry yesterday put a different kind of model on the catwalk.
Elsewhere, Burberry turned to the film industry's biggest names once again for its Summer 2025 campaign, It's Always Burberry Weather: London in Love.
Burberry seemingly ditched tradition in favour of Gen Z-inspired crop tops and cargo pants last year.
