Coco Chanel’s response to where a woman should apply perfume is the stuff of legend: “Wherever one wants to be kissed.” But while the notion of scent directing kisses is charming, can fragrance really drive sex appeal?.
In a survey conducted by The Perfume Shop, 45 per cent confirmed that they “believe that scent is essential when it comes to attraction”, citing vanilla, fresh sheets, rose and suntan lotion amongst those that most appeal.
Pick wisely, then, concurs Gergely Markus, The Perfume Shop’s Retail Training Manager, who says fragrance is “the invisible accessory, emitting a scent that may be attractive to others”.
Swami concedes that while someone smelling good isn’t going to unlock some hidden power, smelling nice is always going to be a win as it is generally pleasing to others.
Scent memories are stored for life so something that accompanied a positive moment from childhood, like the smell of roses or ocean breeze, is more likely to prompt attraction subconsciously.”.
