Charlotte Tilbury sells her eponymous make-up brand to Spanish firm, but will keep a minority share until 2030
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Charlotte Tilbury has sold her eponymous make-up brand and will hand full ownership of her line to a Spanish firm by 2031. Barcelona-based Puig, which also owns Carolina Herrera, Dries Van Noten and Jean Paul Gaultier, first gained a minority stake in the brand in 2020, and in the four years since, Charlotte Tilbury has more than tripled its net revenue.
![[Pictured: Sienna Miller, Rita Ora, Charlotte Tilbury, Kate Moss Prince's Trust Gala 2023 Hosted by Edward Enninful in New York]](https://i.dailymail.co.uk/1s/2024/12/18/16/93282293-14206157-image-m-18_1734539755853.jpg)
Its successes led Puig to today reveal that it has extended its partnership with Charlotte Tilbury until 2030. The makeup mogul, 51, who spends her time between London and Ibiza and is a close pal of supermodel Kate Moss, will maintain a majority stake until 2030, before Puig takes full ownership in 2031, Vogue Business reported.
![[The brand, established in 2018, has a slew of famous fans, including Kate Moss and Kylie Minogue (pictured: Charlotte Tilbury Covent Garden store)]](https://i.dailymail.co.uk/1s/2024/12/18/16/93277461-14206157-image-a-10_1734539388424.jpg)
'It is a privilege to continue our strong collaboration with Charlotte and her team,' Puig's chairman and CEO of the family-owned firm Marc Puig said to the fashion magazine. MailOnline has contacted Puig and Charlotte Tilbury for comment. Charlotte found fame as a make-up artist backstage on the fashion week circuit, before establishing her brand in 2018.
![[Pictured: (L-R) Queen Camilla, Ewan Venters, Charlotte Tilbury and Tom Parker Bowles attend the launch of new book Cooking & The Crown by Tom Parker Bowles at The Audley Public House in September, 2024 in London]](https://i.dailymail.co.uk/1s/2024/12/18/16/93277399-14206157-image-m-12_1734539420414.jpg)
Her products quickly became synonymous with soft glamour makeup, earning a host of famous fans, including Bella Hadid, Kylie Minogue, and Sienna Miller. Charlotte Tilbury will hand over her eponymous make-up brand to Spanish firm Puig, but will keep a minority share until 2030 (seen this month).
![[Kylie Minogue was unveiled as the new face of Charlotte Tilbury (right) alongside Richard E. Grant, Kate Moss and Amelia Dimoldenberg]](https://i.dailymail.co.uk/1s/2024/12/18/16/91404283-14206157-Kylie_Minogue_has_been_unveiled_as_the_new_face_of_Charlotte_Til-a-13_1734539451620.jpg)
In 2020, after just eight years building up her empire, Charlotte completed a deal with Spanish company Puig to take her great British brand global. Puig acquired a majority stake for an estimated £1billion, with Charlotte retaining a 'significant minority' and continuing as chairman, president, and chief creative officer.
![[Kate Moss has long been one of the faces of Charlotte Tilbury and looked sensational as she posed with one of the makeup mogul's eyeshadow palettes]](https://i.dailymail.co.uk/1s/2024/12/18/16/91404271-14206157-Kate_Moss_has_long_been_one_of_the_faces_of_Charlotte_Tilbury_an-a-14_1734539454434.jpg)
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