Chiefs heiress Gracie Hunt claims Taylor Swift has grown Kansas City fanbase by staggering amount Gracie Hunt, daughter of Kansas City Chiefs CEO Clark Hunt, believes that Taylor Swift's presence boosted the team's fanbase by more than a third.
Gracie Hunt estimated that Taylor Swift upped the Kansas City Chiefs fanbase by over a third.
Swift's impact on the Chiefs' viewership and attendance comes as no surprise, as she influenced her cult-like fanbase to tune into the reigning NFL champions.
Swift has influenced her gigantic fanbase to tune into NFL games since dating Travis Kelce.
Hunt also called Swift's entrance into Chiefs Kingdom 'surreal' and 'special' while praising the 14-time Grammy winner.