Cinema chain makes major change to membership offer adding an extra £24 a year
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A CINEMA chain is making a major change to its membership offer which will force Brits to pay an extra £24 a year. Odeon will be hiking up the price of its myLIMITLESS package from £17.99 a month to £19.99. This adds up to a £2 montly increase, or £24 over a year.
![[Odeon myLIMITLESS customers can expect to pay over £20 a year soon]](https://www.thesun.co.uk/wp-content/uploads/2024/12/sign-top-odeon-cinema-multiplex-958570649.jpg?strip=all&w=960)
Odeon claims the increase will support “ongoing improvements to the experience” and ensure that the company “continues delivering exceptional value”. Customers do not have long before this price rise comes into affect. The increase will start from February 3 2025.
![[The price hike will start from February 3 2025]](https://www.thesun.co.uk/wp-content/uploads/2024/12/NINTCHDBPICT000958570562.jpg?strip=all&w=960)
This gives them the required 45 day notice. On top of this, annnual prices will also increase to align with the new monthly rates, which will now include 1 month free. Customers have taken to socila media to slam Odeon for this move. One person wrote on X: "@ODEONCinemas £3 myLIMITLESS rise last year and £2 this year. 33% rise Accross 2 years, your having a laugh.".
![[Cineworld will be closing locations in Castleford, Leigh, Middlesbrough, Northampton, Poole and Weymouth, as reported by The Sun]](https://www.thesun.co.uk/wp-content/uploads/2024/12/NINTCHDBPICT000958570731.jpg?strip=all&w=960)
Odeon's myLIMITLESS package is a subscription service that allows filmogers to watch as many movies at their cinemas as they want for a monthly fee. One of Odeon's main competitors, Cineworld, has announced recently that they are closing six more of its locations across the UK.
The Sun reported on December 10 that the chain will be closing locations in: Castleford, Leigh, Middlesbrough, Northampton, Poole and Weymouth. Cineworld stated that the plan's outcome has enabled the brand to address "unsustainable operating costs". The cinema chain has successfully negotiated rent reductions at dozens of its 90 UK sites, resulting in significant savings and allowing the company to better shore up its finances.
