Dave Portnoy makes hilarious observation about Tom Brady's $740k Super Bowl watch Tom Brady was seen wearing a stunning $740,000 watch at the Super Bowl on Sunday night - and Dave Portnoy's hilarious take on it quickly went viral.
And after picking up on the swanky 49-carat number, Barstool Sports founder Portnoy jokingly asked if Brady was wearing a watch from Brick - the brand he launched back in 2022.
Fans were left stunned by Brady's watch as he attended his first Super Bowl as an analyst.
Brady was calling his first Super Bowl in New Orleans as part of a 10-year, $375million broadcasting deal with Fox, despite outrage over his perceived conflict of interest as a part-owner of the Las Vegas Raiders.
The Barstool founder joked that Brady was wearing a watch from a brand he launched in 2022.