Donald Trump cashes in on White House return as family launches crypto tokens valued at $10bn
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President Donald Trump has cashed in on his return to the White House — with his family launching crypto tokens. The new US leader, who has described himself as the “crypto president,” has issued his own $Trump coins. They are marketed with pictures of him raising his fist and his quote from after his assassination attempt last year: “Fight Fight Fight.”.
![[Illustration of Donald Trump holding a Bitcoin, with a rising graph and the number 100K in the background.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/e191f78e-07f4-41dc-ae5a-eab74d849fa5.jpg?strip=all&w=763)
The token — already with an overall value of $10billion — is expected to rise and fall in value along with Trump’s popularity. It came as cryptocurrency Bitcoin also hit a record high yesterday of $109,000, giving it a market value of $2trillion.
![[Illustration of a gold cryptocurrency coin featuring Melania Trump.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/melania-trump-launches-melania-cryptocurrency-965259215.jpg?strip=all&w=638)
Trump’s token means his supporters who buy it have a greater financial incentive to back him. Crypto is unregulated, highly speculative, and volatile. In the UK, there are no financial protections for traders. Trump’s family owns an 80 per cent stake in the crypto, leading to accusations the president is further exploiting his supporters.
![[Red Range Rover Sport at the end of a production line.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/end-production-line-tata-motors-814140144.jpg?strip=all&w=960)
Finance professor Carol Alexander, of Sussex University, told The Sun: “There’s more to it than pure monetary gain for Trump. It’s a way of showing the world that he’s above the law.”. $Trump began trading at $50 on Friday, before hitting $70. Yesterday it was at $53.92.
![[Quiz clothing store storefront with mannequins displaying dresses and suits.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/0323-quiz-clothiing-bridesamid-dressess-801894583.jpg?strip=all&w=960)
Trump’s wife Melania has also released her own crypto token, $Melania, which is trading with a value of $2billion. Daughter Ivanka Trump also released her crypto coin yesterday. During his last presidency, Trump trashed crypto as “based on thin air” and cautioned about its use to fund illegal activities.
