Director at Music On Hold Australia, Jenny Crosby, said the winning formula of a good hold song is: a decent beat, consistent volume and can’t arouse too much emotion.
Professor in social sciences at Melbourne University Lauren Rosewarne says the best thing Centrelink could do is stay away from the hold music’s hold on the zeitgeist.
Rosewarne said the Centrelink song has got traction online because so many of us have experienced listening to the “monotonous and completely unrelenting” tune.
“Honestly, if it was in the world of music generally, hold music would be very boring,” she said.
Opus No 1 is known globally for its place on the digital technology conglomerate Cisco’s hold playlist – and its part as the ambient backdrop for a 2023 Bud Light commercial.
