Jones also set up the ‘Friends of Fendi’ initiative in 2021, collaborating with the likes of Kim Kardashian’s shapewear brand Skims, Marc Jacobs, Versace and Saint Laurent’s head Stefano Pilati – keeping the brand relevant and diverse.
Established in 1925 by Italian designers Edoardo Fendi and Adele Casagrande, Fendi became known for its opulent furs and superior leather goods.
The 100 year anniversary show was designed by Silvia Venturini Fendi – the only Fendi family member still working at the historic Italian business.
Following Lagerfeld’s death in 2019, English designer Kim Jones became the label’s creative director, elevating Fendi’s casual-but-cool essence with his ready-to-wear collections.
Fendi celebrated 100 years at Milan Fashion Week by going back to it’s roots with fun furs and classic silhouettes.
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