According to a Mintel study, around a third of 18 to 24 year olds have shunned alcohol entirely, while those who do drink are more likely to moderate their alcohol intake.
From Dry January to zebra striping: the no and lo alcohol trends to try After a month on the egg nog, January is traditionally a time of abstinence from the booze.
A survey done by KAM insights and alcohol free beer brand Lucky Saint found that 78% of Gen Z combine alcoholic and non-alcoholic drinks on nights out, compared with two-thirds of adults.
Zebra striping follows the old custom of having a glass of water for every alcoholic drink, but allows for soft drinks and no or lo alcohol alternatives.
Around 9 million people a year plan to do Dry January, according to a survey by Alcohol Change UK.
