Fuller's to hit forecasts as pub chain toasts strong Christmas and New Year
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Fuller's said it was optimistic about hitting annual forecasts after enjoying healthy trade over the festive season. The pub chain revealed its like-for-like sales increased by 10.2 per cent over the five-week Christmas and New Year period thanks to a 'consistent performance' across its estate.
Consequently, the London-based firm's sales rose by 5.9 per cent in the 41 weeks ending 11 January, outperforming the wider market. 'We have delivered great results throughout 2024, and this has been enhanced with a really strong Christmas,' said Simon Emeny, chief executive of Fuller's, adding that the company was 'confident of meeting' full-year market expectations.
Fuller's robust results come at a challenging time for a hospitality sector struggling with inflationary pressures, weak consumer sentiment, and mass venue closures. A total of 412 pubs across England and Wales were demolished or converted to another use last year, according to commercial real estate business Altus Group.
Drink up: Fuller's revealed its like-for-like sales increased by 10.2 per cent over the five-week Christmas and New Year period thanks to a 'consistent performance' across its estate. It was the highest number since 2021, when stringent Covid-related restrictions on indoor venues and inbound tourism led to a massive loss of trade for pubs, bars and restaurants, especially in London.
