Gail’s algorithm ‘learns on its own’ to choose new bakery locations, boss reveals

Gail’s algorithm ‘learns on its own’ to choose new bakery locations, boss reveals
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Gail’s algorithm ‘learns on its own’ to choose new bakery locations, boss reveals
Author: Tara Cobham
Published: Feb, 18 2025 11:31

Summary at a Glance

Last year, in the seaside town of Worthing, the arrival of another Gail’s sparked a debate, with some welcoming the bakery as a sign of much-needed progress, while others saw it as a harbinger of gentrification, poised to strip away the town’s local businesses.

Speaking on the Hungry podcast on its Monday episode, Mr Molnar said staff have been building the system over eight years, entering data such as the distance from transport links and the number of churches and schools in the area.

Mr Molnar’s revelation comes as branches in a seaside conservation area in West Sussex and Walthamstow, east London, drew backlash from locals.

Tom Molnar explained that his technology team has created a model that “learns on its own” after various inputs of different degrees of importance have been fed in, such as on the competition in the area.

The key question to be answered is, “Why would somebody want a bakery?” he said, adding: “We end up with an algorithm that can tell you kind of every postcode in the country, what we might be able to do there, based on what we’ve done.”.

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