Harry and Meghan's 'corporate' and 'impersonal' holiday card 'promotes Archewell' while Kate and William chose to share 'special moment', brand expert reveals
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William and Kate sent out a 'personal' Christmas card that captured a 'special moment,' whereas Harry and Meghan's message was 'corporate' and 'not very aesthetically pleasing' in comparison, a brand expert has said. The Duke and Duchess of Sussex, who reside in Montecito, were the first to release their holiday card on Monday via their non-profit organisation, Archewell.
![[Nick thought William and Kate's picture was very personal and festive]](https://i.dailymail.co.uk/1s/2024/12/20/11/93350927-14213467-image-a-2_1734695922817.jpg)
It featured six snapshots of the couple, many of which were taken during their outings such as on their tours of Colombia and Nigeria, alongside a family snapshot including Archie and Lilibet. William and Kate seemingly decided to wait until closer to Christmas to publish their heartfelt festive card, eventually posting it online at 2pm on Thursday.
![[Prince Harry and Meghan Markle also have a second, private Christmas card for friends and family, it is understood. Pictured during their Colombia visit in August]](https://i.dailymail.co.uk/1s/2024/12/20/12/93268001-14213467-Prince_Harry_and_Meghan_Markle_also_have_a_second_private_Christ-a-21_1734696918466.jpg)
It showed them in Norfolk, alongside their children Princess Charlotte, Prince George and Prince Louis. The image was taken from the video released by Kate in September which confirmed she would return to public duties following the completion of her course of chemotherapy.
![[The season's greetings from the Archewell Foundation featured a photograph of the couple's rarely seen children Prince Archie , five, and Princess Lilibet, three, for the first time in years]](https://i.dailymail.co.uk/1s/2024/12/20/12/93268011-14213467-The_season_s_greetings_from_the_Archewell_Foundation_featured_a_-a-22_1734696926349.jpg)
But brand and culture expert, Nick Ede, said while the Prince and Princess of Wales's card came across as intimate, giving a touching insight into their family life, Harry and Meghan's 'lacked personal touch'. He told FEMAIL: 'Harry and Meghan have decided to be more corporate as they want to build their Archewell brand and so this is a way of promoting it, as well as saying thank you.
![[The Prince and Princess of Wales in the original image, part of a video issued on September 9]](https://i.dailymail.co.uk/1s/2024/12/20/12/89457193-14213467-The_Prince_and_Princess_of_Wales_in_the_original_image_part_of_a-a-24_1734696959246.jpg)
'Their business is Archewell, unlike Kate and William, whose business is the royal family. [Harry and Meghan's] is not a very aesthetically pleasing card either. It's very corporate and not personal at all. You wouldn't keep it, it lacks the personal touch.
![[Prince William, George, Charlotte, Louis and Kate during the 'Together At Christmas' Carol Service at Westminster Abbey on December 6, 2024 - the last time the family were seen]](https://i.dailymail.co.uk/1s/2024/12/20/12/93309437-14213467-Prince_William_George_Charlotte_Louis_and_Kate_during_the_Togeth-a-23_1734696956022.jpg)
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