High profile London billboard sites sold by TfL in £80 million deal

High profile London billboard sites sold by TfL in £80 million deal
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High profile London billboard sites sold by TfL in £80 million deal
Author: Jonathan Prynn
Published: Feb, 17 2025 14:18

Summary at a Glance

They include the Euston Road underpass, Old Street roundabout; Chiswick Towers on the M4 heading towards Heathrow; and Wandsworth roundabout, famed for its sci-fi looking advertising superstructure and 4 way display.

Chris Reader, Head of Commercial Media at TfL, said: “We’re pleased to have worked with Wildstone in this long-term agreement, which will give advertisers the opportunity to reach thousands of people every day with innovative and creative designs.

Billboard company Wildstone has snapped up 13 of London’s highest profile digital advertising installations in an £80 million deal with Transport for London.

Damian Cox, Wildstone’s founder & Global CEO, said: “This acquisition reinforces Wildstone’s commitment to redefining digital outdoor advertising.

The 99-year lease agreement covers ad sites on some of Europe’s busiest roads passed by more than one million vehicles per day.

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