Julia Lo Bue-Said, chief executive of Advantage Travel Partnership, a network of independent travel agents, said: “This year we’ve seen strong momentum in long-haul travel across our agency partners, with demand accelerating as we moved from January into February.
“Interestingly, many families are discovering that long-haul destinations can be more cost-effective during school holidays than European alternatives, particularly in regions like Thailand and the Far East where local costs remain attractive.
A spokesman said there is particularly strong demand for breaks in faraway locations in the summer, because the price of these bookings is “comparable to holidays in the Med”.
Kuoni managing director Mark Duguid said: “We’ve had a terrific start to the year with a real breadth of destinations around the world selling well.
“Vietnam is a good example of somewhere which is leading the way with experience and adventure travel, with contrasting bustling cities, food, culture and fabulous beaches which creates an ultra-special trip but at affordable prices.”.
