Honda and Nissan to start talks on potential mega-merger
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Japanese car giants embark on negotiations to combat competition from bigger EV manufacturers. Japanese carmakers Honda and Nissan will begin negotiations over a potential merger, according to a report. The Nikkei financial newspaper said on Tuesday that the two Japanese automotive giants will start talks to help combat the increased global competition from bigger electric vehicle makers.
The two companies, which are the second- and third-largest car manufacturers in Japan, had combined vehicle sales of 7.4m vehicles in 2023 but are having to compete with soaring sales from Chinese rivals such as BYD and Li Auto. Both companies have forged stronger ties in recent months and in March decided to join forces and work together on developing EV technology.
At the time, Nissan chief executive, Makoto Uchida, said: “Emerging players are very aggressive and are making inroads at incredible speed. We cannot win the competition as long as we stick to conventional wisdom and a traditional approach.”. The Nikkei said the two carmakers were looking to operate under a single holding but the stakes each would hold in the new entity, along with other details, are to be decided later.
Mitsubishi Motors, where Nissan is the biggest shareholder, with a 24% stake, is also likely to be brought under the holding company. Any deal could be the biggest in the industry since the $52bn (£40.9bn) merger between Fiat Chrysler and PSA in 2021 to create Stellantis, one of the world’s largest auto groups with brands such as Jeep, Dodge, Maserati, Peugeot and Citroën.
