He told SunSport: "Not many foreign players make the national news in South Korea for actions on and off the pitch but Jesse Lingard has not been any normal signing.
Asian football expert and author John Duerden has seen first hand the impact Lingard has had from his home in Seoul.
Lingard may not rival some of the megastars in Saudi Arabia in terms of talent and achievements, but he has brought a certain coolness and street cred that wasn’t really thought about when Seoul decided to try and sign him.
Lingard then realised there was a market for a video diary of his career in South Korea, and he rebooted his YouTube channel last year.
He was stuck in a football free agent's abyss, until he surprisingly moved to South Korean side FC Seoul in February 2024 on a two-year deal - taking a huge pay cut on £17,500-per-week.
