How ‘TikTok Made Me Buy It’ mantra is destroying women’s finances – as as one mum battles £40k debt FROM Birkin bags to high-end kitchens and luxury hols, social media dishes up an endless stream of lavish lifestyles – and it’s having a devastating toll on women’s finances.
Ofcom’s annual report on the UK’s digital habits found that in 2024, women were averaging half an hour more online every day compared to men, and that doubles among Gen Z women.
This is a perfect description of wealth porn, says Elaine Kasket, cyberpsychologist and author of Reset: Rethinking Your Digital World For A Happier Life.
Comparing it to her own house, with all the chaos of life with two young children, Lauren, 35, felt a mixture of exhaustion and hope.
“Something about this woman and her kids enjoying this amazing holiday made me click through to her profile,” says the wedding photographer and events planner from Coleraine, Northern Ireland.
