In some cases, content appearing on a social media site may not be available for viewing, such as content licensing restrictions from the original owner.
It's also possible that a content owner has a preexisting agreement with another broadcaster or streamer for a territory that prevents other agreements from using its exclusive content.
A big example of content restriction would be Netflix and how it secures licenses for previously broadcasted shows to be included in its content catalog.
How using a VPN can help you see location restricted content Use a VPN for Mac to use the BBC iPlayer on an iPhone.
Sometimes, the content you want to watch is offered through a streaming service you don't have any desire in using, or it's blocked off so it's only usable in certain countries.