previously uncovered how Morrisons guacamole went from 80 per cent avocado to 77 per cent, Sainsbury’s Taste the Difference lasagne ready meal went from 28 per cent beef to 26 per cent, and Tesco Tex Mex chicken enchiladas fell from 27 per cent chicken to 20 per cent.
This month, Heineken is slashing the alcohol level of its Sol lager from 4.2 per cent to 3.4 per cent, while Asahi UK’s Grolsch beer is down from 4 per cent to 3.4 per cent.
Meanwhile, Taparoo Valley Australian Shiraz, sold at Tesco, was 14 per cent in July 2022 and cost £3.99 for a 75cl bottle, but it has fallen to 11 per cent, with the same bottle costing £4.15.
For example, last month Felix As Good As It Looks pouches shrunk by 15 per cent, from 100g to 85g, while the standard price stayed the same at around £5 for a box of 12.
BEAT IT: Look at the small print underneath the price, which will tell you the cost per 100g, known as the “unit price”.
