I want to be the most powerful man in world sport says British hero Lord Coe
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LORD SEBASTIAN COE has vowed to shake-up the Olympic Movement if he becomes president, saying: There’s too much power in the hands of too few people. On Thursday, Britain’s double Olympic 1500 metres champion revealed details behind his bid to become the most powerful man in sport.
![[Seb Coe has launched his bid to become the next IOC president]](https://www.thesun.co.uk/wp-content/uploads/2024/12/lord-sebastian-coe-photo-call-958497842.jpg?strip=all&w=960)
International Olympic Committee President Thomas Bach, 70, steps down in 2025 after 12 years and Coe, 68, is up against six candidates to replace the German. His manifesto was launched 21 floors up The Turing Building, which overlooks Stratford in East London where the London 2012 Olympics were held – Coe was chairman of that organising committee.
![[Coe was chairman of the organising committee that delivered the 2012 London Olympics and Paralympics]](https://www.thesun.co.uk/wp-content/uploads/2024/12/lord-sebastian-coe-photo-call-958497892.jpg?strip=all&w=960)
If elected next March in Athens, Coe has vowed to:. + Protect and promote the integrity of women’s sport (“I’ll advocate for clear, science-based policies that safeguard the female category.”). + Revamp the Olympics commercial model after three top sponsors quit after the Paris 2024 Games.
![[Coe will find out next year if he will be elected to become the most powerful man in sport]](https://www.thesun.co.uk/wp-content/uploads/2024/12/rc15af3329b0-573670855.jpg?strip=all&w=960)
+ Possibly switch some indoor sports from the summer Olympics to the winter Games. + Empower the 100-plus IOC membership and give them decision-making responsibility. + Strengthen anti-doping systems by enhancing funding and use legal methods to nail dopers.
![[Since 2015, Coe has been president of World Athletics]](https://www.thesun.co.uk/wp-content/uploads/2024/12/world-athletics-president-seb-coe-883285851.jpg?strip=all&w=960)
+ Get more young people involved in the Olympics – but breakdancing will not return under Coe. Coe, who has been World Athletics boss since 2015, said: “It’s exciting. It’ll be the privilege and honour of my life to do this. “And I’m ready. I take absolutely nothing for granted.
![[Forty-four years ago, Coe became Olympic 1500m champion in Moscow, as he outpaced Brit Steve Ovett]](https://www.thesun.co.uk/wp-content/uploads/2024/12/celebrates-winning-gold-crosses-line-597820480.jpg?strip=all&w=960)
