‘I wore Huda’s new foundation on a Christmas night out and was taken aback by the result'
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As a beauty editor, foundations are one of my favourite things to test; I love skin looking its best, and the results are instant. So as soon as a new one launches, I want to get my hands on it – and one that's currently getting a lot of hype on social media is Huda Beauty's new Easy Blur Foundation.
Containing 1.5% skin-smoothing niacinamide and plus pore-blurring silica, Easy Blur costs £32 and claims to give an 'airbrushed' finish and a buildable medium coverage. It's also labelled as non-comedogenic (meaning it won't block pores). On for impressions, I didn't think this would be my cup of tea. I usually favour dewy or radiance-boosting foundations over skin-blurring ones, which I typically find to be too matte for my liking, and have a habit of looking patchy in dry areas as the day goes on. This one, however, totally surprised me...
READ MORE: Chloé perfume that ‘screams festive’ has 30% off – you can ‘buy blind and it will suit everyone’. READ MORE: ‘I’ve tested thousands of beauty products and these are my six best buys of 2024’. First up, it's very easy to apply. Fairly runny, it squeezes easily out of the tube without any mess, and it blends really well with a foundation brush or a sponge. I was initially shade-matched to 220N Custard but in fact 210B Chai suited me better, so it's a good idea to have a close look at the shades on models online before buying.
In all honestly, I was expecting this to make my skin look quite cakey and unnatural, but in fact it's much less matte than I thought; it gives a smooth, eggshell type of finish that looks very skin-like. It covered a few blemishes that I has, without looking like I was wearing heavy make-up, or that I'd been Facetuned beyond all recognition.