Iconic London launches ‘game changing’ contour stick to rival likes of Rare Beauty

Iconic London launches ‘game changing’ contour stick to rival likes of Rare Beauty
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Iconic London launches ‘game changing’ contour stick to rival likes of Rare Beauty
Author: mirrornews@mirror.co.uk (Meghan Coon)
Published: Feb, 24 2025 08:40

Summary at a Glance

One shopper who already snatched up this new must-by from Iconic London was quick to leave their praise in the reviews, giving this gem 5 stars and writing: "I have been waiting for Iconic London to bring out something like this in stick form, and it did not disappoint.

Another beauty brand has joined the contour stick game, joining Rare Beauty, Victoria Beckham Beauty, and Fenty Beauty.

It retails for £23, just below the price tags of Rare Beauty and Fenty Beauty, whose contour sticks retail for £25, while Victoria Beckham's iconic sculpting pen retails for £35.

With a creamy texture that will melt straight into the skin and boasts effortless blending and buildability, this contour stick's design allows precise, easy, and multi-use application, whether applying it straight to your base or transferring with a brush for a lighter touch.

Iconic London recently launched the Shape & Shade Sculpting Stick, which copies the design of their blush stick.

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