I'm a beauty editor and I've tried hundreds of different perfumes in the hunt for my perfect fragrance - but AI found it in seconds
I'm a beauty editor and I've tried hundreds of different perfumes in the hunt for my perfect fragrance - but AI found it in seconds
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Finding your signature perfume can be an expensive case of trial and error. Experimenting feels like a luxury when fragrance costs are soaring and the choice on offer is overwhelming. It's tempting to play it safe with a classic – leaving you smelling like everyone else – or to dabble in cheap dupes that don't last.
![[Ten minutes and £45 later, it was then up to AI to analyse my answers and blend three different bespoke scents (stock image)]](https://i.dailymail.co.uk/1s/2025/01/29/19/94652155-14339165-image-a-14_1738180491954.jpg)
As a beauty editor, I've amassed a fairly hefty scent collection over the years, yet I've still never found The One. So when I discovered a new service that lets AI create a totally bespoke fragrance based on my personality and scent preferences, I had to give it a go.
![[An algorithm processes your answers to whip up a personalised perfume that claims to be you, bottled (stock image)]](https://i.dailymail.co.uk/1s/2025/01/29/19/94652153-14339165-image-a-15_1738180548736.jpg)
Hi-tech perfumery EveryHuman relies on an online quiz to delve into every aspect of your life – from where you grew up to where you go on holiday, whether you are short-tempered or easygoing. Then an algorithm processes your answers to whip up a personalised perfume that claims to be you, bottled.
![[I found the first fragrance quite heady and a little cloying to start with, but half an hour later, I couldn't stop sniffing my wrist (stock image)]](https://i.dailymail.co.uk/1s/2025/01/29/19/94652273-14339165-image-a-16_1738180552145.jpg)
'The questions we ask don't just tick a box,' explains EveryHuman founder and CEO Frederik Duerinck. As a beauty editor, I've amassed a fairly hefty scent collection over the years, yet I've still never found The One (stock image). 'Our algorithm can generate over 500 billion fragrances for true customisation. Even we can't predict what the AI-created aroma will be based upon.'.
You'd expect a hefty price tag for such a highly personalised service, but, surprisingly, it's available for just £45 through The Fragrance Shop. So, can a computer really create the perfume I've been searching for my whole life?. EveryHuman's online quiz is much more detailed than I expected. Yes, there are questions about the kind of scents I'm drawn to (warm, sophisticated, nuzzly – no florals), but they also go into forensic detail about my personality – asking whether I'm talkative or can be rude; whether I'm reliable at work or a risk-taker.
