‘I’m a momfluencer who makes six figures — my kids won’t mind when they see their bank accounts’
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‘Momfluencers’ are taking over TikTok and Instagram. Amber Raiken speaks to two mothers who are making more money than ever by filming their children for content. Family influencers whose content features their offspring face unavoidable concerns about their children’s safety with every video they post – with public scrutiny getting ever more intense after several high-profile episodes.
![[Influencer Brittini Wester: ‘I’m paying my children for the videos they’re in. They don’t know that now, but at some point they’ll realize that they have a bank account set aside’]](https://static.independent.co.uk/2025/01/16/13/image0.jpg)
The toddler’s apparent flinch resulted in swift backlash, with commenters declaring the boy’s behavior was indicative of abuse; Hiatt quickly deleted the video in response. But the damage had been done — the Ogden, Utah, Police Department later confirmed “there is an open, active investigation” into Hiatt due to “numerous reports through Child Protective Service and police.”.
![[Influencer Ann Le Do says: ‘I share my family because it’s meaningful to me’]](https://static.independent.co.uk/2025/01/16/13/ann.le.do-family.jpg)
It’s the latest in a string of incidents that have plagued the murky world of “momfluencers” — mothers who’ve built a successful social media presence by filming their children. Franke’s daughter Shari — the eldest of six — does not look back on her stardom fondly. While speaking to the Business and Labor Interim Committee in Utah in October, the 21-year-old declared that, while she got paid for documenting her embarrassing moments as a child, that doesn’t mean anything to her now.
