An advert for nutrition brand Zoe featuring Dragons' Den star Steven Bartlett was banned for failing to disclose their commercial relationship with the celebrity entrepreneur.
Footage of a young Steven Bartlett (pictured) taking part in a rap battle resurfaced on social media, shocking fans of The Diary of a CEO and Dragons' Den star.
The advert for Zoe, which offers health testing and dietary advice services, featured an image of Bartlett with a Zoe patch on his arm, with text in the form of a quote from Steven which stated: 'If you haven't tried Zoe yet, give it a shot.
He's the youngest-ever judge to feature on Dragons' Den, but the tide might be turning on Steven Bartlett, following multiple controversies, including him being mocked for a rap video (pictured).
Huel, known for its vitamin-enriched food items - whose ads featured Steven stating that its Daily Greens powder was the 'best product' it had released, argued that consumers had no doubt about the existence of such commercial relationships when they saw the endorsement within a paid-for ad taken out by a company.
