More than half were bought by businesses – a recent trend has seen employers offer workers vouchers they can use in supermarkets and the like – but separate research for the association found that 33% of adults bought one for Christmas last year.
Figures from the Gift Card & Voucher Association (GCVA) show that, in the second half of last year, just over £2bn worth of cards and vouchers were sold in the UK.
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When Stephen received an M&S voucher from his parents for Christmas, he did what many of us do: shoved it in his wallet and forgot about it.
“I continued to use it for incidental sandwiches for a further six months until it ran out.