Jeremy Clarkson admits he was ‘wrong’ about new business venture
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‘Everything is a total disaster’ said the former Top Gear host. Jeremy Clarkson has admitted that he was “wrong” about his new pub after being warned about how difficult it is to make money in the hospitality industry at the moment. The former Top Gear and Grand Tour host opened The Farmer’s Dog in August, paying less than £1m for the property formerly known as The Windmill, in Asthall, near Burford in Oxfordshire.
![[Jeremy Clarkson outside his pub]](https://static.independent.co.uk/2024/08/23/15/clarkson11.jpg)
The popular reception for the pub echoes the success of Clarkson’s Diddly Squat farm shop, which attracts tourists from across the country due to its prominence in his Amazon series Clarkson’s Farm. Clarkson claims that despite being warned about the vast closures of pubs in the UK, how hard it would be to make money by having only a British food menu and finding staff post-Brexit, he believed “it’d all be fine.”.
“I was wrong,” he says before going on to describe in detail an accident that one of his customers had in the toilets. “No amount of festival visits would prepare you for the horror of what had been produced at the Farmer’s Dog,” Clarkson writes. “It was everywhere and in such vast quantities that no ordinary plumbing or cleaning equipment would even scratch the surface.”.
He then admits that he had to hire “chemically trained hazmat engineers” to deal with the problem. Clarkson then goes on to describe how expensive it is to run a pub calling it “galling to see how much effort is required to make so little money on the farm.” He adds: “It’s worse at the pub. The customers are coming. There’s no problem there. But turning their visits into a profit is nigh-on impossible.”.
